Athleisure apparel symbolizes status for the consumer and touts an abundance of leisure time in an otherwise busy world.!“Consumers are not only wearing active-wear to the gym, in the gym, and from!the gym, they are working out, hanging out, and even going out in active-wear ”Living a healthy lifestyle has become ‘cool’ – something to brag about,”.
Health-conscious-consumers want versatile products that they can ‘wear to work and wear to work out’. She’s opting for a new sort of global uniform – elevated basics that suits everyone – all ages, all sizes and works anywhere, at any time of the day or night!
